Generic Action for 2006-9 Advice, Publicity & Education

Key Aspects		Details and specific action

Implement a communications strategy/approach to secure a high profile for the BBAP	•	Partnership to identify and coordinate key joint opportunities for BAP publicity (suitable venues, contacts etc.)
	•	Ensure all take responsibility and opportunity to promote the BBAP effectively and frequently (where relevant and appropriate).
	•	All partners to direct people to BBAP webpages, where appropriate, as key source of information; full BBAP to appear on web, hard copies for reference at key sites (eg. libraries).
	•	Promote work contributing towards the Bromley Biodiversity Action Plan using a recognised ‘logo' for use on relevant publications, at events etc.
	•	Monitor coverage (press clippings, newsletter articles, location of displays etc).

Raise awareness of Bromley's biodiversity, ensure availability of information and encourage active participation.	•	Through walks, talks, events to the public or individual groups organised by the Council, environmental organisations, local experts etc.
	•	Through interpretation, publicity, leaflets, newsletters, letters, radio, television, articles etc.
	•	By Council, environmental organisations, local experts etc.
	•	Continue to distribute BBAP leaflet.
	•	Produce and circulate displays relating to Bromley's biodiversity.
	•	Market ‘What you can do' via websites and promotional material and encourage feedback to the Partnership where appropriate.
	•	Promote enjoyment of parks, open spaces, Local Nature Reserves and the wider countryside
	•	Through ‘on site' temporary notice boards (eg. alongside volunteers at work on practical projects) and displays at local events etc
	•	Provide biodiversity information (eg. BBAP document, guidance notes, progress towards targets events, features, volunteer projects, annual reports) on Bromley Knowledge and through websites run by other stakeholders.
	•	Ensure BBAP web pages refreshing and vibrant.
	•	Devise and implement novel ways of marketing biodiversity and people's involvement (e.g Bus stops, cinema magazines etc.)
	•	Promote WHS through the Darwin at Downe website.
	•	Promote access to SINCs, as applicable, through GLA website.
	•	Promoted guided trails promoting biodiversity.
	•	Promote places to visit through Bromley Knowledge and through transport publications and notice boards.
	•	Through ‘campaigns' (eg. Greening Bromley's Gardens, Bromley's Wetland Campaign).

Develop and support environmental education initiatives and facilities.	•	Through High Elms Nature Centre, Scadbury Field Studies Centre, the Darwin Forum, youth groups and camp sites, adult learning etc.
	•	Promote educational material, including local packs (Eg. Green Chain Education Pack webpages).
	•	Consider the production of an video promoting Bromley's biodiversity issues, for children and adults through schools and libraries.

Providing expert advice for land managers developers and professionals.	•	For and within the Council.
	•	Provide advice for private landowners, developers, landscape architects, building contractors, Council officers, farmers, householders etc.
	•	On-site, through Bromley Knowledge, disseminating publications with guidelines etc.

Recognise effort undertaken for the benefit of biodiversity.	•	Support the annual ‘Bromley Environmental Awards' and secure representation of a judge with biodiversity knowledge.
	•	Promote through Charter marks, London in Bloom etc.
	•	Promotes examples of good practice locally and more widely through press coverage, articles in publications, professional journals, websites.

Support the marketing of locally produced, sustainable countryside products.	•	Including timber, compost, organic produce etc.

Engage in joint publicity and campaigns, which cut across organisational and administrative boundaries.	•	Ongoing (eg. The Darwin (Youth) Challenge).

Promote high-profile funding partnerships with organisations and businesses	•	The SUN Project, ‘ London ' Heathland Heritage' etc.

Share experiences with other areas and organisations within and outside London .	•	Through networking, conferences, articles, exchange fairs etc.

Untitled Document